FEEL LOVE WITH VERNEL

CHALLENGE

To tell about Vernel Infinity, a fabric softener with a particular long-lasting effect (up to 10 weeks of freshness).

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APPROACH

We created a project telling a story of the true feeling and gave each user an opportunity to share their feelings by creating their own T-shirt design showing the way they feel about people they love. Those who created the best designs had an opportunity to get a real T-shirt and give it to their loved ones.

The campaign was also supported by the emotional video shot specially for this purpose.

RESULTS:

> 9 000 000 announcement reach
> 75 000 special project reach​
> 2 000 000 video views​