FEEL LOVE WITH VERNEL
To tell about Vernel Infinity, a fabric softener with a particular long-lasting effect (up to 10 weeks of freshness).
We created a project telling a story of the true feeling and gave each user an opportunity to share their feelings by creating their own T-shirt design showing the way they feel about people they love. Those who created the best designs had an opportunity to get a real T-shirt and give it to their loved ones.
The campaign was also supported by the emotional video shot specially for this purpose.