VERNEL SUPREME “UNCOVER PARIS”​

previous arrow
next arrow
Slider

CHALLENGE

In 2018 Henkel announced a new Vernel Supreme product in the Russian market. Created together with the French perfumers, these fragrances get you into Parisienne mood. They are three fragrances with the three Parisienne emotions: Romance, Glamour and Passion. Our task was to tell people about the new product and create a brand experience for consumers.

APPROACH

We did the project, when the consumers could not only feel and get inspired by the new Vernel Supreme fragrances, but also discover facts about Paris. This puzzle-like activity gave a chance to win prizes from the brand including a real journey to Paris.

 

 

RESULTS:

> 15 000 000​ announcement reach
> 125 000 project reach
> 4 400 contest participants​