VERNEL SUPREME “UNCOVER PARIS”
In 2018 Henkel announced a new Vernel Supreme product in the Russian market. Created together with the French perfumers, these fragrances get you into Parisienne mood. They are three fragrances with the three Parisienne emotions: Romance, Glamour and Passion. Our task was to tell people about the new product and create a brand experience for consumers.
We did the project, when the consumers could not only feel and get inspired by the new Vernel Supreme fragrances, but also discover facts about Paris. This puzzle-like activity gave a chance to win prizes from the brand including a real journey to Paris.