SVOBODA PROMO

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CHALLENGE

Home Credit Bank launched new credit card Svoboda. We needed to inform users about new product and its benefits. We also had an extra target – to increase number of bran’s official account at Instagram.

APPROACH

Popular Instagram viner Andrey Borisov made an interactive Instagram series about his vines’ main characters – Andrey and Sveta. Andrey tried to make the best gift for Sveta but she did not like all the variants at all. Followers were able to choose how the characters should behave in the next episode by voting in comments. Finally, Andrey gave Sveta the present she liked by using new Svoboda credit card. The series was announced at blogger’s account and then published at Home Credit Account.

 

RESULTS:

> 400k views of videos at HCB in account
> 1,2M views of announce stories in blog
> 700 new followers in HCB account