INTRODUCING SEPHORA COLLECTION IN RUSSIA

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CHALLENGE

To tell about the store entering the Russian market and inform a consumer about the cosmetic brands presented in the store.

APPROACH

We wanted to emphasize the benefits of these products and buying goods at Sephora. We decided to base this campaign on raffle of tickets to the exclusive Ed Sheeran concert, because the singer is popular among the brand target audience.
The team had following tasks:
Content strategy development for the brand, enhancing users’ involvement in community, lead generation, attraction of new subscribers to the group without media support.

RESULTS:

> 64 000 subscribers in Instagram > 125% increasement in 9 months
> 25% increasement in 9 months
> 6 000 subscribers in FB. Creation of community