RENAULT RS​ CATCH THE YELLOW!​

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CHALLENGE

Renault has its own range of speed cars – Renault RS. In 2014 the brand presented the new design and performance characteristics. Two powerful and dynamic hatchbacks for the true feeling of adventure. So our challenge was to support the launch of the car.

APPROACH

We decided to give users an opportunity to feel the crazy speed of new Renault RS series and check out the new style of car body. So, we did an interactive racing game inviting a user to go through the track and collect all letters to complete the word “speed” as fast as possible.

RESULTS:

> 9 000 000 announcement reach
> 75 000 special project reach
> 2 000  announcement reach