RENAULT KAPTUR​ AND KHAN SOLO ON AFISHA.RU

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CHALLENGE

The brand had already partnered with Star Wars. Each year in connection with launch of a new film the brand produces a special edition of a vehicle in a special color. Before the release of Han Solo: A Star Wars Story we had to communicate the partnership between the brand and film and tell about the main benefits of the automobile – its unusual color and color combinations.

APPROACH

We created an online multimedia game, when a user should have become the fastest in clicking and selecting the cars of all the color combinations. Moreover, it was required to click on a car of each color only once, otherwise you would have lost and should have started again. The fastest players received the cinema tickets. Therefore, we not only managed to draw attention to the special model, but also tell about its benefits and obtain clients’ information.

RESULTS:

> 8 564 023 announcement reach
> 139 095 project reach
> 9 342 gamers
> 12 468 emails