RENAULT DUSTER​ DRIVING SCHOOL

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CHALLENGE

To emphasize Renault’s brand fitness for Russia in connection with Duster, to make Duster the standard of compact 4×4 crossovers category and rejuvenate the brand’s target audience shifting it towards men.

APPROACH

The brand’s idea is that Renault Duster is designed for a number of tasks and hobbies. For those people, who need more than just to reach the destination.

We offered a user to obtain a driving license in 4×4 category at the virtual driving school where they could go through both theoretical tasks helping to get over real-life situations and practical exercises. To obtain the 4×4 driving license it was required to complete 5 mini-games training attentiveness, accuracy and patience as well as to pass an exam consisting of 5 questions dealing with the theoretical part.

RESULTS:

> 3 500 000 announcement reach​
> 160 000 project reach
> 155 000 clicks​
> 18 500 contest participants​