PUPA

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CHALLENGE

To spread PUPA’s brand values such as elegance and sexuality and provide native advertising of PUPA using the bloggers’ accounts.

APPROACH

We decided to involve travel & beauty bloggers, who perfectly reflect PUPA’s brand image. The bloggers posted their photos with the product and life hacks videos on makeup and held different contests.

RESULTS:

> 753 000 unique reach
> 61 000 engagement (likes, comments, savings)