PEPSICO TAXI FOR A SMILE
Globally PepsiCo is doing everything for consumers to win their smiles.
Our task was to communicate this message.
We decided to create a taxi with a smile recognition technology, which would stop the taximeter, once the passenger started smiling. People who ordered a regular taxi on the first day of a new year had a chance to have this amazing experience. There was a tablet with the smile recognition app installed at the backseat, so if you started smiling, the taximeter dropped to zero, if you did not smile, it operated in a normal way. Then the passengers got their ride paid and small presents from PepsiCo.