PEPSICO​ TAXI FOR A SMILE​

CHALLENGE

Globally PepsiCo is doing everything for consumers to win their smiles.

Our task was to communicate this message.

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APPROACH

We decided to create a taxi with a smile recognition technology, which would stop the taximeter, once the passenger started smiling.  People who ordered a regular taxi on the first day of a new year had a chance to have this amazing experience. There was a tablet with the smile recognition app installed at the backseat, so if you started smiling, the taximeter dropped to zero, if you did not smile, it operated in a normal way. Then the passengers got their ride paid and small presents from PepsiCo.

RESULTS:

> 600 people participate in activation in one day​
> 1 100 000 views of bloggers integration videos
> 3 800 000 views of viral video with participants​