PEPSI NY STICKERS

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CHALLENGE

To create an outstanding New Year campaign for Pepsi, so we decided to use the Pepsi brand message saying there is always Pepsi for important moments in life.

APPROACH

We suggested that users should have their own “New Year moments with Pepsi”. We made a free New Year sticker pack and stories on VK social media which got really popular during the New Year holidays.

RESULTS:

> 7 600 000 sticker pack downloads
> 36 600 000 sended stickers
> 2 400 000 stories with Pepsi mask