IN THE CENTER OF ATTENTION WITH NISSAN QASHQAI

Challenge

Our goal was to support the launch of new Nissan Qashqai being in line with the brand’s advertising strategy.

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Approach

We made the interactive video on lenta.ru telling about new Nissan Qashqai, created the special player and developed a website to communicate the information about model. A user could get a personal page by linking a social network account, therefore, getting a digital brand experience.

RESULTS:

> 27 802 283 impressions
> 10 010 785 announcement reach
> 133 733 project reach, unique users