MCDONALD’S​ GOURMET COLLECTION

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CHALLENGE

To promote the New McDonald’s special range of burgers.

APPROACH

The New McDonald’s special range of burgers includes Grille Gourmet and Western Gourmet. These new burgers give a new taste experience thanks to special ingredients: brioches, grilled sweet peppers, jalapenos, new cheese and special sauces. We created a series of banners on Rambler afisha and eda.ru, each banner tells about one of the new ingredients. Collect all of them – participate at a special prize raffle. Like real collectors our users had to look for all ingredients of McDonald’s Gourmet burgers and collect them on their profile.

 

RESULTS:

> 5 000 000 announcement reach
> 120 000 project reach
> 4 000 contest participants​