LUBIMIY

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CHALLENGE

Our target was to integrate the brand into stories about the New Year’s family celebration as an essential part of home coziness and holiday table. We wanted to tell the consumer that the product is unique as it combines fruits and berries in one flavor.

APPROACH

We decided to engage bloggers into it: Olga Medinych and Marina Fedunkiv, as they often post family-oriented content. They showed how their families helped them with all New Year preparations and communicated this family harmony in connection with Lubimiy juice.

RESULTS:

> 2 400 000 unique reach
> 122 000 engagement (likes, comments, savings)