LG LIVE WITH SERGEY SVETLAKOV
Promoting LG Electronics’ premium products.
We decided to engage a celebrity into this campaign and chose Sergey Svetlakov. Segey’s task was to explain main benefits of the products and in a simple and unconventional way tell how to use them at home.
We did four online broadcasts with Sergey and LG experts talking about features of the different groups of LG products (washing machines, fridges, etc.). Any user had an opportunity to ask a question using a web-site, social media or a Skype call.