PUT YOUR SMILE ON WITH LAY’S RUSSIA

CHALLENGE

Video seeding on Youtube to maximize campaign reach. Targeted seeding Bringing additional traffic to the brand’s website. KPI: 3 200 000 impressions

APPROACH

We decided to create a taxi with a smile recognition technology, which would stop the taximeter once the passenger starts smiling. People who ordered a regular taxi on the first day of a new year had a chance to have this amazing experience. At the backseat there was a tablet with the smile recognition app, so if you start smiling, the taximeter drops to zero, if you are not smiling it operates in a normal way.

RESULTS:

> 3 800 000 impressions
> 90 000 cliks
> 4,4 % CTR
> 2 place in Youtube trends "Auto" category
> 16 place in Youtube trends for Russia