PUT YOUR SMILE ON WITH LAY’S RUSSIA
Video seeding on Youtube to maximize campaign reach. Targeted seeding Bringing additional traffic to the brand’s website. KPI: 3 200 000 impressions
We decided to create a taxi with a smile recognition technology, which would stop the taximeter once the passenger starts smiling. People who ordered a regular taxi on the first day of a new year had a chance to have this amazing experience. At the backseat there was a tablet with the smile recognition app, so if you start smiling, the taximeter drops to zero, if you are not smiling it operates in a normal way.