LAMBER

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CHALLENGE

To create a direct association of a rich and tasty breakfast with Lamber cheese for a consumer. It was also necessary to communicate the main message of the brand to a wide audience.

APPROACH

we chose Instagram bloggers with a large reach such as Regina Todorenko, Aleksey Vorobyev, Maxim Vitorgan and Natalia Rudova. They posted stories and told about having breakfast in different situations and in all them Lamber was the indispensable ingredient.

RESULTS:

> 3 600 000 unique reach
> 422 000 engagement (likes, comments, savings)