GET TO KNOW ALL NEW LADA

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Challenge

To promote the brand on social media and change stereotypical attitude towards LADA telling that the company produces modern and reliable cars.

APPROACH

The team created SMM content and promoted the brand on the social media. We wanted to describe the models’ benefits and create interesting and entertaining content for social media users.

To implement the tasks, we also involved bloggers.

RESULTS:

> 180 000 followers in all social channels vs 115 000 in feb 2017
> 1.64 average engagement rate for the post in the Instagram. (37k followers)
> 1st in VK LADA in Vkontakte is the leader in % of active core among competitors (3,84%). Community was on 6th place in competitor's rate in 2016