INFINITI Q50​ THE ART OF FREEDOM

Slider

CHALLENGE

InfinitiQ50 is a car for successful and confident people. The car for those who value the freedom of being themselves and feeling unique. Our target was to support the launch of the updated car.

APPROACH

We were inspired by the idea of free spirit and strong personality combined with classic literature, celebrities and Infiniti Q50. So, we decided to do a special project with a series of videos on RBC TV, where Russian celebrities would read their favorite abstracts of classical literature, representing the idea of freedom and braveness to stand out from the crowd.

All monologues are read in front of Infiniti Q50 and are complemented by the interviews taken inside the car.

The project also included interviews transcripts and CG product demo.

RESULTS:

> 6 000 000 announcement reach
> 35 000 project reach
> 65 000​ video views