HP OMEN

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CHALLENGE

To tell the target audience about Omen gaming computers and laptops by HP.

APPROACH

We involved several popular streamers on Twitch platform and used a variety of integration formats: chat-bots, banners, pre-rolls and brand mentioning on streams, additional announcement on SN accounts of the streamers.

RESULTS:

> 1 000 000 unique reach
> 1 000 engagement (likes, comments, savings)