To tell users about the contest the brand held and invite them to participate.


To promote it among the audience we decided to support the contest using posts by the famous beauty bloggers such as model Snezhana Samokhina, singer Nyusha and beauty blogger Vladlena Varlamova, actress Valeria Dergileva, lifestyle bloggers Anastasia Karutskaya and Maria Anokhina. They not only have a large reach of the target audience, they represent the brand’s image – bold and creative.
The implementation included the following: the influencers posted on the social media a creative boomerang and invited users to participate at the contest by GOT2BE by making their own boomerangs.


> 476 000 unique reach
> 38 000 engagement (likes, comments, savings)