DOMIK V DEREVNE

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CHALLENGE

To tell the brand’s target audience about the pros of daily consumption of Domik v derevne kefir. To tell that daily consumption of kefir is not only a healthy, but also a tasty habit.

APPROACH

It was necessary to emphasize the benefits daily consumption, and we selected lifestyle bloggers Katerina Galliulina and Aygul Vishnya.

On their Instagram accounts they shared that for them a glass of kefir is a part of their health and beauty routine.

RESULTS:

> 103 000 reach
> 7 000 engagement (likes, comments, savings)