BONPRIX SPRING AND SUMMER COLLECTION PROMO

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CHALLENGE

Bonprix launched a new collection and supported it by 4 promo special offers at their website. We needed to inform target audience about this collection & offers and also activate users to shop on bonprix website. The other aspect was to present bonprix as all-type-body clothes.

APPROACH

Micro and macro bloggers announced spring and summer 2019 bonprix collection with posts and stories at their Instagram accounts. At their photo’s bloggers showed clothes from bonprix collection with its all elegance. Stories contained links to bonprix website where followers could buy clothes with special offers. There was extra promotion for posts in Instagram, promoted posts also had links to website. For this campaign we chose bloggers of different body types: standard sizes, plus sizes and even pregnant ladies.

RESULTS:

> 3,6 mln campaign total reach on the Instagram
> 5 k clicks on link in stories
> 37 rub CPA for click at promo campaign