AQUA MINERALE ACTIVE​ TIME TO RUN​

previous arrow
next arrow
Slider

CHALLENGE

To communicate the USP of Aqua Minerale Active.

APPROACH

We were coming from the insight that during workout we lose not only water, but also important minerals. We wanted to share the information about the benefits AM gives runners and people who lead an active way of life. We made 20 short videos with useful life hacks for runners and those who are subscribed to The-Challenger.ru. We have also done a special lifestyle project with native content on Rambler.ru, Afisha.ru, WMJ, Championat.com platforms. There were an interactive training calendar and a time killer game.

 

RESULTS:

> 520 000 project reach
> 2 600 000 short videos views
> 13 000 000 announcement reach