AQUA MINERALE ACTIVE TIME TO RUN
To communicate the USP of Aqua Minerale Active.
We were coming from the insight that during workout we lose not only water, but also important minerals. We wanted to share the information about the benefits AM gives runners and people who lead an active way of life. We made 20 short videos with useful life hacks for runners and those who are subscribed to The-Challenger.ru. We have also done a special lifestyle project with native content on Rambler.ru, Afisha.ru, WMJ, Championat.com platforms. There were an interactive training calendar and a time killer game.